Premio Maguey Poster 2021
Maguey Award celebrates its 10th anniversary and is presented within the framework of the 36th Guadalajara Film Festival Mexico under the label: PLUR: Peace, Love, Unity, Respect. The term PLUR emerged in the mid-1980s, as part of the Acid House movement, to dictate the conduct that should be followed at an electronic party: peace, love, unity and respect. More than a meaning itself, PLUR is a philosophy of life, an ideological and cultural movement within the electronic rave scene. A reference to the way and lifestyle of a raver.
PLUR is also about being authentic and being loved for it: in rave culture, everyone is welcome. Maguey Award pays tribute to rave culture, 40 years after its birth, and presents its PLUR Manifesto: Maguey Award:
- Peace: avoid negative emotions and thoughts, as well as conflicts.
- Love: performing acts of love and sharing positive feelings towards others. Kisses and hugs as a way to spread love.
- Unity: receiving and welcoming others to the community. The union regardless of personal differences.
- Respect: showing sensitivity and empathy for the feelings and emotions of others, accepting each other without judgment, treating others as we would like to be treated.